Synapse Consulting Group

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Our new website is coming soon!

How to create a call to action in your emails

Stop loosing your customer in content; use a call to action

Read more here: http://www.synapseconsultinggroup.com/calltoaction.html

The key to a successful homepage design & layout

Read below why you need a homepage re-design

Read more here: http://www.synapseconsultinggroup.com/homepagedesigns.html

Website Design Points

And you though web design was random!  Read below why it is NOT

Visit here for more: http://www.synapseconsultinggroup.com/designpoints.html

Save Your Email Marketing Program

1. Deliver value

Sending an email-marketing piece simply to send one out or to maintain “constant contact” is a surefire way to lose subscribers.  Name recognition flashing across the inbox of your subscribers is virtually worthless if they aren’t reading your content and looking forward to your next message.  The goal of any email marketing campaign is to become a trusted source of information. You should become a welcome asset to your subscribers not a weekly email your subscribers expect and immediately delete.

2. Keep it short

Your email message should be direct and to the point.  It is rare that anyone will read a long email, even if it is extremely compelling.  Additionally, it’s important to keep your prospects list concentrated to truly interested readers. Keep your email concise and keep your contact list realistic. Blasting out a marketing campaign to a 3,000-email lead list likely wont ever benefit anyone.

3. Make sure your audience wants to hear from you

Don’t be spam! Sending repetitive emails to prospects that never asked for your information is building you the wrong type of following, annoyed contacts likely to avoid you. Building your list with permission of the subscriber is vital to the success of your marketing campaign.  Have a newsletter opt-in form on your website, and don’t be afraid to tactfully ask past clients or other contacts if they may be interested in hearing from you occasionally.

4. Customization for better results

Again, this goes back to delivering value.  Segmenting your subscriber lists into a few different categories can completely make for the success of your following.  For example if you have a huge list of subscribers receiving generic information, readers are less likely to find the information relevant to them.  If you segment your subscriber list into a few different categories, say, hot leads, past clients, and website opt-in subscribers, you’ll be able to slightly tweak your email marketing piece to make better sense to your specific reader.

5. Call for action

Every successful email-marketing piece should contain a call for action.  Unless your goal is to simply blast out informative pieces as your weekly good deed, you’ll need a call to action or reason for your subscribers to contact you or want to work with you in the future.  Taking your readers to the next step in interaction with you is vital to the success of this piece.  Whether the call to action is simply to follow a link to another bit of information, to find your fan page on Facebook or even respond to your email, your call to act will ensure your marketing piece will have an impact.

(Source: entrepreneur)

Email Marketing Design: The Rules

Designing your email marketing creative is one area that needs some attention.  There are way too many emails going around each day that are just pointless and no one is the wiser.  Here is a mockup to go by.  Check out Litmus and read more: Calls To Action for some more good pointers!